TEDx Speaker · Entrepreneur of the Year 2024 · Property Developer · Founder of Create Property Group · Host of Raw Ambition
Most People Don’t Lack Ambition. They Lack A Framework For Pressure
Most people do not fail because they lack ambition. They fail because they hesitate when the decision matters most.
Ryan Malee created the Decide While Afraid Framework to help ambitious people take action before they feel ready, lead under pressure, and build something that lasts.
Built from real-world experience in property, construction, business, leadership, recovery and resilience, the framework is simple:
Decide — Decide while Afraid. Make the call before certainty arrives.
Move — Move before you are certain, create momentum through action.
Adapt — Adjust in motion instead of waiting for perfection.
Meaning — Because it matters beyond us, a legacy
This is the thinking behind Ryan’s TEDx talk, keynote programmes, Developer Experience, podcast, book and business growth.
Who Decide While Afraid Helps:
Leaders. Investors. Property developers. Entrepreneurs.
Where Are You Right Now?
Most people know they want more, more growth, more confidence, more progress, more opportunity.
But the real question is:
Are you actually moving forward, or are you hesitating when it matters most?
Take the Decide While Afraid Scorecard and discover where you currently are on your journey from hesitation to bold action.
In just a few minutes, you’ll find out whether you are:
- Stuck in hesitation
- Building momentum
- Acting under pressure
- Ready to lead boldly
You’ll receive your personal result and a clear next step to help you move forward.
What Is Hesitation Costing You?
Every delayed decision has a cost.
The deal you didn’t chase.
The call you didn’t make.
The idea you parked.
The opportunity you talked yourself out of.
The Decide While Afraid Scorecard shows where you are right now and what needs to change so you can move with clarity, confidence and purpose.
Proof Behind the Philosophy
Bold Ideas. Real Results.
Ryan is a straight-talking entrepreneur and property developer who has built, scaled, and managed multiple businesses in different sectors across the UK. From high-yield property ventures to full-circle development solutions, he knows what it takes to turn ambition into tangible success.
But Ryan doesn’t just build companies, he builds people. As a keynote speaker, consultant, and creator of The Developer Experience, he challenges audiences and clients to think bigger, act bolder, and achieve more.
You’ll never feel ready and that’s exactly when you need to act.
Watch Ryan’s viral TEDx talk on how courage beats hesitation every time.
Real Property Experience. Not Classroom Theory.
Ryan Malee’s property experience is built in the real world, not behind a whiteboard.
Through Create Property Group and associated property ventures, Ryan has been involved in multi-million-pound property deals across new build development, renovations, commercial property, HMOs, serviced accommodation, flats, buy-to-let property and mixed-use opportunities.
This gives Ryan a practical understanding of what actually happens behind the scenes: funding pressure, planning risk, build costs, site delays, professional teams, contractor management, cashflow, valuations, exits and the emotional pressure of carrying live projects.
The Developer Experience exists to give aspiring and emerging developers access to that kind of real-world thinking before they risk serious time, money or energy.
Property Projects
- Multi-million-pound property deal experience
- New build development
- Renovations and refurbishments
- Commercial property
- HMOs and serviced accommodation
- Flats and buy-to-let property
- Planning, construction, funding and exit strategy experience
- Founder of Create Property Group
How Ryan Helps You Decide, Move & Build
Leadership, Strategy & Action
Entrepreneur | TEDx Speaker | Property Mentor | Leadership Consultant
Build wealth, resilience, and high-performance teams through action-based growth frameworks.
Keynote Speaking Engagements
Ryan’s keynotes are bold, high-energy, and unforgettable, combining real-world leadership, mindset psychology, and hard-won business lessons.
Perfect for conferences, corporate events, and property/entrepreneur summits that want more than motivation, they want measurable change.
Property & Development Consulting/Coaching
From start-ups to scaling developers, Ryan helps investors and business owners build profitable, sustainable portfolios.
His direct, no-fluff consulting gives you clarity, proven frameworks, and real results not theory as proven with the group of companies:
Create Property Group
The Developer Experience
New for 2026
Ryan’s flagship programme gives developers the systems, cost framework, and investor-ready mindset to scale projects without losing time or sanity.
It’s tested, repeatable, and built on real results, not speculation.
Join Ryan and learn on real projects from start to finish.
TEDx Speaker
TEDx: Decide While Afraid
In his TEDx talk, Ryan shares how hesitation quietly kills more dreams than failure ever will and how courage, motion, and adaptability forge true flourishing.
From boardrooms to building sites, Ryan’s message ignites decisive action in teams worldwide.
Ryan’s Mission
“Helping people and businesses flourish by taking the right action.”
Ryan Malee believes that success isn’t about luck, it’s about action.
Through leadership, mentorship, and mindset, Ryan’s mission is to empower individuals and organisations to move from hesitation to execution, building lives and businesses that genuinely flourish.
Experience Ryan Malee, Live in Action
When Ryan Malee steps onto a stage, something shifts. His keynotes fuse storytelling, strategy, and raw emotion to create moments the audience feel, long after the lights go down.
From his TEDx talk “Decide While Afraid” to stages like Property Developer Showcase and major leadership summits, Ryan delivers an unforgettable mix of inspiration and implementation, where courage meets clarity and motivation turns into measurable action.
Ryan doesn’t just motivate. He activates.
Every talk is built around real-world leadership, mindset under pressure, and the frameworks that drive unstoppable growth in business and life.
Whether you’re hosting a corporate event, entrepreneur summit, or leadership retreat, Ryan’s energy, humour, passion and practical insight guarantee an audience that’s fired up and ready to act.
Perfect For:
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Conferences needing a high-impact opening or closing keynote
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Growing business teams under pressure who need clarity and belief
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Entrepreneur networks and investors, hungry for results-driven leadership
Proof in Motion: 1,000 Homes in 5 Years
Turning Vision into Reality
Ryan is not teaching theory. Through Create Property Group, he is applying the Decide While Afraid Framework in real time, building towards the delivery and control of 1,000 homes in five years.
This mission brings together development, construction, investment, leadership and long-term thinking to create communities, opportunities and legacy.
Conversations Behind the Framework
The Raw Ambition Podcast
"Real conversations. Bold insights. Unfiltered ambition"
Raw Ambition explores the real stories behind bold decisions, resilience, leadership and growth. Hosted by Ryan Malee, the podcast features founders, entrepreneurs, property developers and high performers who acted before they felt ready.
Testimonials & Partnerships
Trusted by Leaders, Investors, and Event Organisers
From global conferences to intimate leadership retreats, Ryan has inspired audiences across industries.
Here’s what people are saying:
Ryan brings a level of energy and honesty that’s rare. He connects instantly and leaves the room thinking bigger.
Ryan is a speaker who doesn’t just talk about ambition, he lives it. Outstanding
Ryan doesn’t just speak, he moves people with passion. Our audience left with their mindset shifted and their notebooks full
Scott Williams
Local, but WORLD CLASS
For me, you nailed it. Revel in it bro.
Top bloke! Unbelievable talk, very powerful framework too
Your enthusiasm for the sector definitely came through, and it added a lot to the session. I think you did a great job
I can always rely on Ryan, he is amazing and always add incredible value, our audience love him
TEDx Speaker
Entrepreneur of the Year 2024
Property Developer
Host of Raw Ambition Podcast
Founder of Create Property Group
Investor in Seven Studios